If you’ve driven down Hwy 290 near Mueschke and Mason Road lately, you’ve seen the massive 1,300-acre footprint of Dunham Pointe taking shape. But the real “game-changer” for Northwest Houston is finally breaking ground.
Trademark Property Company is officially moving forward with a 25-acre mixed-use retail center. To put their vision in perspective: Trademark is the same developer that built Market Street in The Woodlands, and they are bringing that exact same walkable, highly amenitized lifestyle to the heart of Cypress.
Here is what is hidden in the newly released development plans, including an exclusive scoop on the massive anchor tenants that everyone is talking about.
Breaking the News: The “Mystery Grocer” and Shake Shack
In their official press releases from March 2026, Trademark confirmed that a massive “national organic grocer” has signed a lease to anchor the project, though they kept the actual brand name strictly under wraps.
However, through our local connections on the development side, we can confirm the secret is out: The anchor tenant is Whole Foods. But they aren’t stopping there. Trademark also confirmed they have officially inked a deal to bring Shake Shack to the development, along with a national junior fashion anchor. In total, the project will encompass 206,000 square feet of ground-up retail, featuring over 15 restaurants, high-end shops, and a luxury cinema as the entertainment centerpiece.
Daniel Goldware, Trademark’s Senior VP of Leasing, stated their goal is to curate a destination that “encourages people to stay longer and return often.”
The Cypress Grocery War: Whole Foods vs. H-E-B vs. Kroger
Bringing an Amazon-backed Whole Foods to the Mueschke corridor gives residents a premium, walkable option. But just across the freeway sits the Fairfield Kroger and the undisputed heavyweight champion of Texas retail: the Fairfield H-E-B.
Can a national organic brand actually compete with H-E-B? Industry logistics experts point out that everyone, from Walmart to Kroger to Amazon, has tried to win Texas, yet H-E-B still controls over 35% of the state’s grocery market.
The reason H-E-B is so dominant isn’t just their local charm; it is their supply chain mastery. While national brands like Whole Foods rely on sprawling logistics networks, H-E-B operates like a vertically integrated regional fortress. They own their trucking fleets, their own dairy plants, and their own bakeries, meaning fewer stockouts and fresher produce.
Whole Foods will bring the undeniable allure of luxury organic shopping to the “Market Street” vibe of Dunham Pointe, but they are stepping into the ring with a Texas giant that refuses to lose.
The “Market Street” Lifestyle: Parks and Walkability
Beyond the grocery war, the engineering of the Dunham Pointe center places a massive emphasis on outdoor connectivity. The site includes four brand-new community parks: Butterfly Park, Grasshopper Park, Rabbit Ears Park, and Wendy Way Park. The goal is a lifestyle where you can drop the kids at the on-site Cy-Fair ISD campus, grab a burger at Shake Shack, hit the park, and see a movie, all without ever getting in your car.
The Conflict: Luxury Living vs. The Laundry Grind
Dunham Pointe is being designed as a place to reclaim your time and enjoy a higher standard of living. However, there is a reality that developers don’t mention in the brochures: The bigger the home, the bigger the laundry burden.
When you live in a community engineered for golf carts, walkable parks, and fine dining, spending four hours of your weekend in a laundry room feels completely out of place.
At Royal Hill Laundry, we believe business is a vessel for serving others. Our ultimate goal is to be a “Shining Light” in Cypress. By modeling the servant leadership of Christ, we take the heavy burdens off your plate—like the endless cycle of washing, drying, and folding, so you have the margin to actually enjoy the growth of our community.
Whether you are fiercely loyal to H-E-B, or counting down the days until Whole Foods and Shake Shack open, let our drivers handle the heavy lifting while you enjoy the neighborhood.
Visit Our Laundromat
9720 Jones Rd #340, Houston, TX 77065 or call us at 346-346-0879